Loews 33rd Floor Grand Reopening blog by BVTLive!

Loews Hotel Philadelphia Grand Reopening: BVTLive! Exclusive Entertainment

Wedding & Party Bands

When the iconic Loews Philadelphia Hotel unveiled the grand reopening of its breathtaking 33rd floor ballroom, the evening called for entertainment as elevated and unforgettable as the panoramic city views. BVTLive, in collaboration with On It Productions, designed and delivered a fully customized 1930s-inspired entertainment experience that transformed the space into a glamorous celebration worthy of Philadelphia’s top wedding and event professionals.

Loews Hotel Grand Reopening

A Fully Immersive 1930s Entertainment Experience

From the moment guests arrived, the tone was set with intentional detail and thematic cohesion. Every entertainment element was curated to complement the grandeur of the newly reopened ballroom while immersing attendees in the elegance of the 1930s.

Jazz Trio for Registration

During guest arrival and registration, a sophisticated three-piece jazz ensemble, The Capital Trio, created a warm and refined welcome atmosphere. The smooth, classic sounds immediately transported guests into a speakeasy-inspired setting, perfectly aligning with the event’s vintage theme.

The Capital Trio performing jazz at Loews Hotel registration

Swing Band Welcome on the 33rd Floor

As guests stepped off the elevators onto the 33rd floor, they were greeted by the high-energy sounds of a five-piece swing band. This strategic musical placement elevated the guest experience instantly, creating a dramatic and memorable first impression as attendees entered the ballroom space.

5 piece swing band performing at Loews Hotel

Themed Performers & Champagne Skirt Greeter

Two custom-costumed 1930s greeters were stationed outside of the event, welcoming guests with an authentic flair to the evening. A champagne skirt greeter added a visually striking interactive element, offering bubbly in true Gatsby-era fashion and enhancing the immersive atmosphere.

1930s themed costumed greeters welcoming guests at the Loews Hotel

Live Jazz & Bass Vocalist for Stationed Dinner

During stationed dinner, guests enjoyed the rich vocals of a live jazz and bass singer. This sophisticated layer of entertainment elevated the dining experience while highlighting the ballroom’s impeccable acoustics and intimate ambiance.

1930s singer and upright bassist performing at Loews Hotel

DJ Hybrid with Live Saxophone & Drums

As the celebration transitioned into full dance mode, the energy shifted to a dynamic DJ hybrid performance featuring live saxophone and drums. This multi-musician hybrid led by On It Productions exclusive DJ, DJ Linx, combined the flexibility of a DJ with the excitement and spontaneity of live performers — a highly sought-after entertainment option for weddings and corporate events at Loews Philadelphia.

DJ Hybrid with sax and drums at Loews Hotel by On It Productions

Showcasing the 33rd Floor Ballroom at Loews Philadelphia

Beyond the entertainment, the venue itself was a true star of the evening. The 33rd floor ballroom at Loews Philadelphia offers sweeping skyline views that create an unforgettable backdrop for weddings, galas, and corporate celebrations.

With many of Philadelphia’s top wedding planners, event designers, caterers, and industry professionals in attendance, the grand reopening highlighted the ballroom as one of the city’s premier event destinations.

Loews Hotel by Philip Gabriel

Custom Wedding & Corporate Event Entertainment at Loews Hotel Philadelphia

DJ Linx with On It Productions at Loews Hotel by Philip Gabriel

What made this event truly stand out was the scale and customization of the entertainment package. Each musical element and performance was thoughtfully designed to flow cohesively, ensuring a seamless guest journey from arrival to final dance.

For couples planning a wedding at Loews Philadelphia or companies hosting a corporate gala in the 33rd floor ballroom, customized entertainment is key to maximizing the space’s impact. A layered approach — combining live musicians, themed performers, and hybrid DJ experiences — creates dimension, energy shifts, and memorable moments throughout the night.

At BVTLive, we specialize in curating entertainment that enhances the venue, complements the event design, and keeps guests engaged from cocktail hour through the final encore.

If you are planning a wedding, corporate event, or gala at Loews Hotel Philadelphia’s 33rd floor ballroom, our team would love to create a tailored entertainment experience that brings your vision to life while making the most of this iconic Philadelphia venue.

Blog Contributed by: Jackie Marshall

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Call today: 610-358-9010 Email: info@bvtlive.com

Guided by his experience as the bandleader of Philadelphia’s top band, Jellyroll, and President of BVTLive!, Kurt Titchenell has kept dance floors packed and created unforgettable memories for thousands of events nationwide! Widely acclaimed as an entertainment expert, Kurt and BVTLive! have earned the most prestigious accolades in the industry. Most notably were two Jellyroll performances at The White House. Kurt's dedication to the success of every event is evident through his passion for creating the ultimate party experience. As President of BVTLive!, Kurt is committed to making your event a success.